Generate A Record Number of Leads!

Find out what my clients are saying about Radio and TV Interviews…

You always hear me talk about the promotional value in appearing as a guest on radio and TV.  We at EMSI know this to be true because of the feedback from our clients who skillfully use these mediums.  But, this week two of our clients had such great successes, that I wanted you to hear from them directly about their phenomenal results.

Last week Dr. Anthony Martin, who is using a book to promote his natural health products, appeared on The Daily Buzz, a Nationally Syndicated TV show.  He was thrilled with the interview and the response he got.  He said:

“Thanks for getting me on THE DAILY BUZZ!  Wow!  We had a record number of visitors to our website which of course means great online sales and a huge number of people added to my data base for future sales.”

Of course, we were thrilled as well!

Another client, Howard Ruff, best-selling author of “How To Prosper During The Coming Bad Years In The 21^st Century” is using talk radio to promote his highly respected financial newsletter, The Ruff Times. Howard told me:

“There are three things I have to say about talk radio.  First, you get better and better in telling your story.  Second, talk radio listeners are intensely interested in what you have to say, and respond well. I have done about 10 interviews so far, and have acquired over 5,000 names at my website, and they are prime leads for my marketing efforts.  Third, talk radio listeners will often do business right now.  I have done somewhere in the neighborhood of 50 newsletter subscriptions — that’s around  $7,500 in business so far — and we haven’t even started marketing to the people who hit my website!”

I enjoy this feedback from my clients as it confirms what I know to be true.  The power of the media can be an incredibly effective promotional tool.

Look, the winning formula is clear – if your message has mass appeal, the quality of your product or service is high and you know how to use the media to reach your consumers, you can experience the same successes.  Actually, even if you haven’t had practice with the media – don’t let that stop you.  EMSI’s clients receive media coaching at no additional charge.  We want you to be the best you can be for the radio and TV interviews we arrange for you.

The bottom line is simply this – your products or services aren’t going to sell themselves. And, when you consider that millions of products are released into the market every year, you need to do everything you can to let people know about yours – and how it will benefit them!

But, the media is pretty selective about who they want on their shows.  So, if you qualify as a guest, you should definitely take advantage of this opportunity to have a live conversation with thousands of prospective customers.

And, while most public relations firms charge hefty monthly retainer fees without offering any guaranteed media results, my firm has a completely different approach.  At EMSI you don’t pay a monthly retainer, instead you only pay for the radio and TV interviews we arrange for you.

There’s one more thing you should know.  Because we don’t collect a monthly retainer, we have no vested interest in taking a long time arranging interviews for you.  Instead, our vested interest is in getting you on quality shows as quickly as possible because if you get the results you want, you’ll sign on for more interviews.

If you want to learn more about how we can get the media interested in your products or services, then call my partner Steve on 727-443-7115, Extension 202 or email him at steve@emsincorporated.com.  Steve will enjoy the opportunity to learn about your promotional goals and how we might be able to help.

We look forward to hearing from you!