The Antidote for “Product Invisibility”?

Learn the PR Way to Get Your Product Some Badly Needed Attention!

A shocking realization occurs to many corporations not long after their product hits the market: The corporations realize their products are invisible.  It quickly becomes apparent that consumers simply can’t see their corporate products.  That comes as no surprise with hundreds of thousands of new products hitting the market every year!

With this much competition in the corporate marketplace combined with no media coverage the result is no connection to the buying public.  The corporate product hasn’t been discussed on successive talk radio shows or seen on TV.  Neither has there been any newspaper coverage nor conspicuous product reviews in popular publications.

In other words, all the known antidotes for “Product Invisibility” are absent.  Small wonder this affliction has reached epidemic proportions, shortening the life cycle of so many of them.

A horrible waste, especially since “Product Invisibility” is so readily treatable.  The antidote involves specific PR (public relations)  techniques that can quickly promote otherwise unknown products.

Fortunately, my firm EMSI, a communication and marketing specialist,  always keeps this valuable pr antidote in stock.

Here’s How It Works

We use the very latest broadcast media (talk radio and TV), print and internet publicity techniques in order to create an integrated marketing effort that has a contemporary hands-on approach!

*  For talk radio-the watering hole of the reading public-EMSI is one of the few national pr firms to guarantee 10-to-20 minute radio phone-in interviews.  And not on bottom-feeder stations, either.  Interviews are in the top 100 markets around the country, boasting 5,000 watts of power or more on the AM dial.  The corporate clients who appear on as many shows as they can possibly get on swear they owe their corporate product success to talk radio interviews.

*  For coverage in print, we first review the corporation’s product and the science behind it.  From there, as public relations specialists we write a 400 to 600 word article, designed to grab the media’s attention.  We accomplish this by writing our articles in the same journalistic style as newspapers and magazines.  This will go out to a customized database of targeted journalists at major daily newspapers, weekly newspapers, wire services, national magazines, regional magazines and trade publications that match the demographics of your target consumer.

Add to this distribution a special industry tool used by journalists looking for “that one special story,” and you end up with perhaps the most comprehensive print campaign available.  This will lead to a successful communication strategy for your product.

Of this service, one client proclaimed, “We’ve had more inquiries from journalists in the past two weeks than I’ve gotten on my own in the past year.”

*  For internet marketing, we distribute your article to a targeted group of article banks.  Article marketing is extremely valuable in building your corporate profile with consumers on the web in addition to strengthening your own corporate webpage in search engines such as Google and Yahoo!

*  Yet another way to cure “Product Invisibility” is to appear as a guest on local news shows in your hometown in addition to cities you may be traveling to.  TV appearances combined with local talk radio interviews can create hot buzz for your product and build the word-0f-mouth for your company or corporation.

*  Although appearances on major network TV shows can be a great public relations (PR) hit for you – National Cable TV opportunities can be a bonanza as well.  Now, with cable networks offering so many specific channels on so many specific topics, chances are far better for you to reach your precise target markets.   For example, let’s say you have developed a fitness product.  Maybe a show on the Discovery Health Channel or Fit TV would be a perfect, cost-efficient match.

By the way, when it comes to arranging TV appearances for our clients, we work on a contingency basis – so clients only pay when a TV appearance is actually confirmed.

Invisible No More

So you now have more targeted media options to build your corporations profile and tell your consumers about your new product than ever before.  Needless to say, pinpointed national coverage like this can instantly yank your product from the depths of obscurity…all from effective media relations.  If you’ve suffered from the ravages of “Product Invisibility”, take heart.  Your company or corporation can beat this affliction today.