USING PRINT EXPOSURE TO SELL BOOKS…
April 3, 2008
…It Can Be the Difference Between a Best-Seller and a Bargain Bin Dweller
There are literally tens of thousands of new books scheduled to be released in 2006. As more and more titles flood into the market, you need to be proactive if you want to distinguish yourself from the pack and become noticed by the buying public.
The majority of Americans use print media as a key source of information and entertainment, so if you really want to stand out you can’t afford to ignore the power of newspaper and magazine exposure. You’ll find that this exposure will raise your personal profile and greatly increase public awareness for your book.
That’s why most experienced authors and publicists will tell you……Print is King. Every single drop of ink is truly invaluable. Whether your book is editorialized about or mentioned in national magazines or weekly newspapers, print exposure provides a legitimacy and credibility that can’t be matched by paid advertising.
Entry Filed under: Branding, EMSI, Event Management Services, Marsha Friedman Media Tips, Marsha Friedman PR Tips, Newspaper and Magazine Coverage, Positioning, Press Release, Print, pr, public relations. Tags: marsha friedman, pr, EMSI, public relations, event management services inc, public relations firm, pr firm, national magazines, credibility, weekly newspapers, bargain bin, publicists, personal profile, public awareness, legitimacy, best seller, new books, source of information, flood, tens of thousands.
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